Chocolate Bars
Posted on Sunday, August 1st, 2010 at 9:27 am |
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New marketing Campaign Strategy - Personalised Chocolates Bars, is it useful?
If you have never thought about using personalised chocolate bars in a marketing campaign then you are in for a delicious treat!(excuse the pun).
Here at The Sweet Team we love chocolates and sweets. However, sometimes a chocolate or a sweet will not satisfy that craving!
This is when the Personalised chocolate bar comes into it's own. We have all seen the adverts, a lady draped across a piece of velvet, tucking into a massive chocolate bar or a Woman in bath eating a chocolate bar with so much emotion, that she has her eyes closed and doesn't realise that chocolate bits are dropping all over the place and making a right mess. People love a big solid bar of chocolate!
So for marketing purposes we already know that chocolate bars are a much-loved product. So it doesn't take a genius in marketing to realise that Personalised chocolate bars are great for branding. One of the main reasons is the large printing area. The wrapper of a chocolate bar has a large available printing space for your branding/message. This space can contain as much or as little information as you would like. We can also print on the inside of a label, which is great for prizes or promotional codes. Imagine all that possible branding space. Here at The Sweet Team we offer the personalised chocolate bar in three different sizes.
We respect that in the current climate marketing budgets might have been reduced. So with that in mind we offer Personalised chocolate bars in three different sizes. We have the 25g, the 50g, and the big-un weighing in at a delicious 85g. Just remember the larger the bar, the larger the print area for your branding. Aswell as the size we also offer your personalised chocolate bar in three delicious chocolate types, Milk (my personal fave), Dark, and white. If you are running an ethically minded company then we also offer our fair-trade chocolate.
Tradeshows are another place that using personalised chocolate bars can help you increase your traffic. In your pre-show mailings you can advertise that you will be giving away personalised chocolate bars at your show booth. If that in itself is not enough to get people to the booth, you can also note in your pre-show materials that the inside one of the chocolate wrapper bars will have a winning ticket for a free gift of high value. Customers who have used this promotion have reported much higher traffic at their booth with more qualified leads than the previous years.
So to recap, the best way to use a custom logo chocolate bar for a promotion is to:
- Order personalised chocolate bars and theme them to your event or promotion
- Decide on a discount or promotional giveaway – A per cent off with purchase or a chance to win a large prize
- Select How many bars will have a discount or promotion
- Advertise your event to your customers/public, through direct mail, or media outlets
- And Have fun and make more money!
Visit Our Link – http://www.thesweetteam.co.uk/
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